Live dealer casinos present a unique opportunity for operators looking to stand out from the crowd, however, there are many challenges that must be overcome in order to create an effective live dealer casino experience and not just for dealers either.
Dealers are one of several key components of a successful online live dealer casino Malaysia experience though, perhaps more than any other factor, dealers are responsible for making or breaking a casino’s live dealer table game. In this article, we discuss the most important aspects of running a successful live casino Malaysia online so that you can achieve the best results possible with your operation.
Scheduling and Determining Odds
Though an important part of the process, the amount that you decide to charge for each game played is not something that you set in stone, this is because each table game has a different demand with some games having high demand and others having low demand.
Typically, low-demand live casino Malaysia online games will have a lower cost per game, while high-demand games will have a higher cost per game. For example, Blackjack is a low-demand table game with a cost of about $1.50 per game, while Roulette is a high-demand table game with a cost of about $90 per game.
Therefore, it is important to first analyze which online live dealer casino Malaysia games are most in demand amongst your customers to determine your table game prices.
Research and Analysis
Before you set up a single machine, you will have to conduct extensive research and analysis in order to determine if live dealer gaming is a good fit for your business, a major factor in this decision will be the live casino Malaysia online customer retention rate.
Having an unsatisfied customer is bad for business, if there are no players at your table game because they are dissatisfied with their experience then there is no reason for them to return, there are many ways to gauge customer satisfaction, but the two most common are player rolls and customer tips.
Customer Service and Handling Complaints
One of the best ways to build trust and confidence with your customers at an online live dealer casino Malaysia is to show them that you care, it is likely that some customers may have complaints about the service they received from your live dealer casino. If this is the case, then handle them calmly and professionally always remembering that you are talking to someone who has placed a lot of trust in your business.
As a general rule with live casino Malaysia online, try to avoid knee-jerk reactions when handling complaints as this will only make your customers wonder what is happening behind the scenes, instead, take the time to find out what went wrong and then make sure it doesn’t happen again.
Adverts, Marketing, and Event Outreach
When it comes to marketing with online live dealer casino Malaysia, there are a few rules of thumb that can help maximize your return on investment.
- First, don’t simply focus on getting new customers instead, try to convert your existing ones into loyalists.
- Secondly, don’t simply focus on getting new customers from your local area, instead, try to get new customers from different areas within your state and even from other states.
- Last but not least, try to make your marketing efforts both relevant and timely.